Publisher's Synopsis
The importance of strategy to an organization?s competitiveness is widely acknowledged in the management literature, but there has not been much research into the shipping industry. The focus has been mainly on North Europe or North America, with scant regard for the important Asia-Pacific Region. This work therefore fills a gap in the literature. It analyses strategic choices made by Asia-Pacific ship-owners at the corporate level, combining an extensive review of literature and practice with a detailed survey. The book reveals who makes corporate strategic choices and suggests different strategies appropriate to different types of shipping companies.
